Bright Ladzekpo is Managing Director and CEO of PHD Media Ghana
and founder of The Masterclass Accra® and Science Meets Marketing®.
He is a marketing communications professional with 23 years of
experience in driving transformational growth and market leadership
for businesses and brands in the Telecommunications, and Consumer
Packaged Goods industries in Africa.
Bright is a pioneer at heart, has a challenger mind-set, and is an

industry thought leader who is passionate about trend-spotting, path-
finding and innovating for effective brand-building.

He has consistently championed a data-driven approach, the
application of Marketing Science principles to marketing
communications, and spoken about the implications of Artificial
Intelligence for marketing, brands and businesses in Africa.
Bright trained as a biochemist at the Kwame Nkrumah University of
Science and Technology in Ghana but followed his natural talent into
the advertising fraternity to pursue a career and his life’s work.
He serves on the Africa Rising conference planning committee of the
International Advertising Association (IAA), the Executive Council of
the Advertising Association of Ghana (AAG) and the Advertisement
Regulation Committee of Ghana’s Food and Drug Authority (FDA).