Rohan Reddy is a cheerleader for Africa's economic growth. Operating at the intersections of creativity, marketing & technology. Rohan is a passionate African – always seeing the vast beauty and the immense potential of the people and the continent he was born into. Beginning his career as a Graphic Designer and Art Director, Rohan has evolved into a multi-skilled award-winning creative and marketing communications professional with more than 25 years of multinational industry experience.

Apart from his home in South Africa, Rohan has lived and worked in Tanzania and Uganda. Rohan has also travelled to 14 of the 54 countries that form the African continent. Rohan's experience of living in and working with much of the African continent has led to him working on projects that ran in Angola, Botswana, Cameroon, DRC (Democratic Republic of the Congo), Ethiopia, Ghana, Kenya, Malawi, Mauritius, Mozambique, Namibia, Nigeria, Rwanda, Seychelles, South Africa, South Sudan, Sudan, Swaziland, Tanzania, Uganda, Zambia and Zimbabwe.

Rohan’s role at Interpublic Group (IPG) & Nahana Communications Group is creative oversight of the agencies and affiliates that encompass the vast FCB & McCann networks on the African continent – while also playing a brand custodian role for IPG Group clients in South Africa with a footprint in markets across the rest of Africa and beyond.