With a 25+ year career background in strategic communications, copywriting & storytelling, and content strategy, Fiona is an expert in bringing a brand or product to life through the power of content.

She has extensive client experience from start-ups and SMEs to large corporate and governmental entities, across a number of industries, and thrives on partnering with clients for impactful, meaningful results. Her work has won, and been shortlisted for, awards in several regions, most recently a Pitcher Award for her work on Mastercard’s ‘She is’ digital campaign in Africa.

Based in Dubai, Fiona leads the Publicis Sapient MENA content team in the strategy, planning and delivery of content strategy and copy for projects across key verticals including financial services, energy & commodities, and travel & hospitality.