Lerato is the Managing Director of Hill & Knowlton in South Africa. She has over 18 years of experience in providing strategic communications and public relations advice and counsel to senior executives in public and private sector organizations. Her broad business knowledge, skill, and intricate understanding of reputation management result from years of experience across various industry sectors.

With a proven track record for brand building and launching products, Lerato has worked on numerous successful campaigns for Huawei, Motorola, Head & Shoulders, Dove, Unilever, McDonald’s, Lenovo, Honor, and MSC Cruises to name a few. She's got a sixth sense for identifying the right influencers for a brand and developing effective strategies to engage them. Her ability to build strong relationships with influencers has resulted in successful collaborations and increased brand awareness and sales for clients like Distell, Reebok, Huawei, P&G, and LG.

Lerato can also deliver tailored media and crisis management training to C-suite executives in South Africa. But that's not all – she has helped organizations address internal issues that impede their ability to achieve key objectives and overall success.

Lerato’s passion for integrity and trust in business relationships is the foundation upon which she conducts business. She believes trust is key to improving business relationships with all stakeholders, and that it must be supported and enhanced by integrity in business practices, including transparency, discipline, accountability, and fairness.