Oriane (Abouattier) CANFRIN is the Head of Marketing and Communications at Ecobank in Côte d'Ivoire, bringing over a decade of experience in designing successful business strategies. Notably swift in her ascent to a management role, Oriane plays a pivotal role in establishing foundational marketing frameworks that are reshaping the company’s operations across Francophone West Africa.

Her focus on innovation, impact, and growth has driven the development of numerous initiatives at Ecobank. From advocating for financial literacy, and fostering key stakeholder relationships, to tailoring products to suit the specific needs of the Francophone market. Oriane's leadership hinges on leading by example, nurturing a high-impact marketing team, and crafting innovative strategies that mirror her forward-thinking approach to life.

Oriane’s influence spans across industries in Francophone Africa and beyond, underpinned by several remarkable achievements. Positioned as a prominent figure, she aims to elevate her community and the Francophone region globally. Her trajectory is one that demands attention and anticipation.