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Alistair King, 2021 Pitcher Awards Heritage Jury President

TERESA

MAKORI

Ogilvy Africa

Craft Jury Member

About

TERESA

Follow your intuition. Find the truth. Create good work. Make an impact.

Throughout my seven-year journey in the advertising industry, these have been my guiding stars. Following these principles, I have had the privilege of crafting transformative campaigns for esteemed clients such as Godrej, ICEA LION, Safaricom, P&G, Coke, Philips, Diageo, Mondelez, and Heineken, to name a few. Currently serving as an award-winning Creative Director at Ogilvy Africa - Kenya, I am driven by an unwavering passion for understanding consumers at a profound level. By unravelling their truths, I unlock the key to genuine connections and create compelling brand narratives.

This approach has not only earned me recognition in the Next Creative Leaders 2021, but it also marks a historic achievement as the first East African woman to receive this distinction.

The immense impact we can have within the advertising industry never fails to inspire me. We possess the extraordinary ability to shape and influence culture, motivating millions to take-action. It is a power we must wield with responsibility and authenticity, always remaining true to ourselves. By producing work that leaves a positive imprint on the world, we contribute to a legacy that transcends time.

I firmly believe that our work is not just a means to an end but an opportunity to make a lasting difference.

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