YPA FACULTY 2024
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Akinwale
Muse
Partner, The hook Creative Agency, Nigeria
Speaker
About
Akinwale
Akinwale has over 16 years experience in marketing, technology and brand management. He is a Co-Founder and Brand Evolution Director at The Hook.
In his role as a Brand Evolution Director, he advises private companies and governments at the subnational level on brand and business development, policy design, perception management and community building.
Over the past 5 years, he has led the team at The hook to manage transformational projects for businesses across Energy, Banking, Wealth Management, Public and Social Impact sectors.
A lifelong learner and teacher, he enjoys intellectual banter and would go any length to extract information on any topic of interest.
Speciality: Go-To-Market Strategy, Brand Positioning Strategy, Consumer Intelligence, Product and Service Design.