Idiare Atimomo is the Chief Operating Officer and Co-Founder at Up in The Sky Ltd, an advertising agency which has won local and international advertising, film, and marketing effectiveness awards. He is a Chartered Marketer with the Chartered Institute of Marketing, United Kingdom and has worked in the Consulting, Telecoms and Advertising industries. A psychologist by training and a 2019 Cannes Lions Festival of Creativity Speaker, he is ever curious about what makes people tick, buy and love.