Segun Ayinla, popularly known as "DaBoomsha" is a skilled Storyteller, creative director, proficient communicator and astute advertising practitioner.

He is a well-rounded creative who has stamped his imprint on different aspects of the creative industry ranging from advertising to broadcasting, music artistry to spoken word poetry and from broadway plays to entertainment law.

His work experience in advertising spans across various industries including Banking, FMCG, Energy, Asset Management to Fintech and entertainment.

He has worked with top advertising advertising agencies in Nigeria and bagged many awards including the EPICA Awards and LAIF Awards.
He is currently the Creative Director at Ideas Origin Media.

He is also a published author and a recording artiste.

His self-published book "The Beautiful Struggle" is available on Amazon, Okadabooks and Selar.com