Ayodeji Razaq is a luminary in the world of Marketing and Communications, with over 17 years of experience in crafting bespoke experiential and strategic solutions for some of the most esteemed brands across FMCG, Technology, Manufacturing, and Financial Services sectors. His expertise spans PR, brand storytelling, activation, and impact-driven communication, making him a recognized industry leader.

As the Group CEO of RED | For Africa, Africa’s leading PR and Communications firm, Ayodeji orchestrates a symphony of storytelling, strategy, and execution to address corporate, governmental, and societal challenges. Under his visionary leadership, the group’s subsidiaries continue to thrive as beacons of innovation and impact, shaping narratives that drive business success, governance, and social change.

Beyond RED | For Africa, Ayodeji is also the Co-Founder of The People Company, a dynamic conglomerate that includes:
- Riquesa – a full-fledged creative agency, delivering end-to-end solutions in brand strategy, experiential marketing, content creation, and advertising across Nigeria, Ghana, and the UK
- Duo Agency – a digital solutions powerhouse specializing in cutting-edge marketing strategies
- SBX Media – a content production entity redefining storytelling in the digital space

Before his entrepreneurial success, Ayodeji honed his expertise at BrandLife Limited, where he spearheaded Activation and New Media strategies, driving clients’ digital prominence and experiential engagement. His career began with a transformative role at BlackBerry, where he led youth-focused brand adoption strategies as the BlackBerry Campus Marketing Executive. Under his leadership, his team won the BlackBerry Creative Team of the Year Award at the BlackBerry Messenger Awards, solidifying their reputation for crafting impactful brand experiences.
An alumnus of the University of Lagos, Ayodeji is a distinguished member of the Chartered Institute of Marketing UK (CIM) and The National Institute of Marketing of Nigeria (NIMN). His contributions to management consulting earned him Fellowship status from the Institute of Management Consultants, reinforcing his commitment to excellence, ethics, and innovation.

Ayodeji’s influence in the marketing and communications space has earned him several prestigious accolades, including:
- Recipient of The Global Entrepreneurs Award
- Named PR Personality of the Decade by The Edge Awards
- Listed among “35 Under 35 Marketing Professionals” in Nigeria by Brandcomm Awards
- Winner of the prestigious “Young Entrepreneur of the Year” title
- Finalist at the inaugural Quantic Moonshot finals in New York City, during his MBA program at Quantic School of Business and Technology, USA
Beyond corporate leadership, Ayodeji is a staunch advocate for national development, youth empowerment, and inclusive growth. He serves on the boards of:
- NGYouthSDGs – a UN-supported initiative championing youth engagement in the Sustainable Development Goals (SDGs)
- All Lives Matter Initiative – a nonprofit dedicated to improving the lives of people with disabilities

Recognized as a “GOLDEN ROLE MODEL” by the National Coordinator of Nigeria Youth Advocacy for Good Governance Initiative (NYAGGI), Ayodeji exemplifies the spirit of leadership, service, and transformation. His work continues to shape industries, inspire young professionals, and drive innovation across Africa and beyond.
Ayodeji is a renowned speaker, thought leader, and strategist in the marketing and communications space. He has delivered a TEDx Talk on AI and the Future of Marketing Communications reinforcing his role as a key figure in shaping the industry’s creative standards.

With a blend of business acumen, strategic foresight, and storytelling mastery, Ayodeji Razaq remains a driving force in shaping Africa’s marketing communications landscape and beyond.