With over 16 years of experience in the media industry and working in sectors including FMCGs, Finance, and Telecommunication, Safo Mallet has established himself as a trusted expert in media strategy formulation and execution. Known for his exceptional ability to drive client retention and deliver impactful results, Safo has consistently demonstrated a deep understanding of the evolving media landscape.

Currently serving as the Chief Operating Officer at Optimal OMD, Safo plays a pivotal role in steering the company’s strategic direction, ensuring operational excellence, and fostering innovation. His leadership has been instrumental in optimizing media campaigns and delivering measurable success for clients across diverse industries.

Safo’s career is marked by a commitment to excellence, a passion for problem-solving, and a relentless focus on achieving client objectives. Whether crafting data-driven strategies or leading high-performing teams, he continues to set new benchmarks in the media industry.

Outside of his professional endeavors, Safo is dedicated to mentoring emerging talent and sharing his expertise to shape the future of media.