Alistair is the founding creative partner of 23-year old independent agency network, King James Group. He is one of a very small group of individuals who has been inducted into both the SA Creative Circle Hall of Fame (2017) and the Loeries Hall of Fame (2019).

In 2008 Alistair was named Financial Mail Adfocus Agency Leader of the Year. Industry survey MarkLives.com has voted him South Africa’s most admired Creative Leader, 2012, 2015, 2016, 2017, 2018 and 2019. His agency also made a great debut performance at the 2020 Pitcher Awards with 3 Gold, 1 Silver and 2 Bronze.