Pitcher Awards 2025 Now Open for Entries!
Pitcher Awards 2025 Jury Presidents
Celebrating Creative Excellence Across Africa
Entering its 8th year, the Pitcher Awards continues to stand as one of Africa’s most prestigious and internationally acclaimed accolades. Each year, our distinguished juries, comprising experts from various fields across the continent, convene to evaluate and benchmark the creativity showcased throughout Africa. This includes a diverse range of media such as print, film, audio, outdoor, PR, entertainment, digital, and initiatives specifically aimed at benefiting humanity.
The Pitcher Awards are open to all works created, released, or implemented anywhere on the African continent. This inclusivity extends to projects developed outside Africa, provided they are designed for implementation or release within Africa.
Change for 2025
Pitcher Awards now features a new subcategory under the Digital category: Content Marketing. This subcategory honors outstanding online content marketing efforts that demonstrate creativity, engagement, and effectiveness. The aim is to strengthen and promote the industry across Africa, encouraging innovation and the sharing of knowledge.
Content Marketing Subcategory Includes:
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Blogs: Recognizing exceptional blog content that provides value, engages readers, and drives traffic. Blogs are critical for establishing thought leadership, enhancing SEO, and fostering a loyal audience base through regular, insightful posts.
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Wikis: Celebrating collaborative platforms that create and share knowledge, fostering community contributions and engagement. Wikis are essential for building comprehensive knowledge bases that can be continuously updated and expanded by the community.
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Articles & Editorials: Highlighting well-crafted articles and editorials that inform, educate, and influence audiences. These pieces are vital for providing in-depth analysis, sharing expert opinions, and driving informed discussions on relevant topics.
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E-books & Whitepapers: Showcasing in-depth, informative content that demonstrates thought leadership and expertise. E-books and whitepapers are crucial for offering detailed insights and research findings, helping to establish credibility and authority in specific fields.
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Newsletters: Recognizing engaging and informative newsletters that keep audiences informed and connected. Newsletters are key for maintaining regular communication with audiences, delivering curated content, and driving engagement through personalized updates.
New Awards for Brands and Marketing Companies
Four new awards in 2025 to honor excellence in marketing companies and brands. These new categories recognize outstanding achievements and contributions in the industry. The awards include:
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Brand of the Year (National Category)
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Brand of the Year (Multinational Category)
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Marketing Company of the Year (National Category)
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Marketing Company of the Year (Multinational Category)
These additions celebrate the exceptional work and impact of both national and multinational entities in the marketing landscape as captured in the Pitcher Awards entries. For more details about these awards, download the 2025 Entry Guidelines here and click on “Special Awards” in the contents page.
Submission Profile
Before you start completing your entry forms, you'll need to register first and create your profile. This ensures that you do not have to repeat basic personal and company information each time you complete an entry. After creating your profile, you may then proceed to submit your work on the Entries Platform.
Entry Timeline & Fees
The standard fees apply to entries paid for in January and February 2025.
Fees paid between 1 November - 31 December 2024 get a 5% Early Bird discount.
Fees paid between 1 – 31 March 2025 get a 10% late entry surcharge.
Fees paid after 31 March 2025 attract a 15% late entry surcharge.
Judging Process
The Pitcher Awards employs a highly transparent judging process. Judges are selected based on their experience and reputation, with a strong emphasis on appointing professionals working in Africa to align with the Awards’ vision of promoting regional creativity and the people behind it.
Each category has a dedicated jury. For 2025, the Good Category and the Effectiveness Category will be judged by the same jury, resulting in seven independent juries evaluating the entries. Each jury is led by a jury president and includes other reputable members. There is no separate shortlist jury; every entry is reviewed and judged by each juror to ensure consistent fairness. Jurors with a conflict of interest in any work submitted in their category will abstain from voting on that work.
After thorough voting and discussion sessions, the juries will award the prestigious Pitcher Awards to deserving entries. The awards range from Shortlist, Bronze, Silver, Gold, to Grand Prix.
Winners to be Announced 17 May 2025
The Pitcher Awards Show is the climax of the Pitcher Festival of Creativity and will hold on 17 May 2025. The show will be streamed online and broadcast on major TV Networks across Africa. The Gold, Grand Prix and Special Awards winners will be announced during the Pitcher Awards show, while all the other winners will be published on the website. In addition, each winning entry will be celebrated with its own dedicated page on the website.
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The Pan-African Benchmark for Creative ExcellenceNow in its 8th year, the Pitcher Awards has become one of the most valuable and internationally respected accolades for creative work coming out of Africa. Every year our esteemed jury members from across the region come together to review and benchmark creative excellence in print, film, audio, outdoor, PR, Media, Entertainment, Digital as well as campaigns and initiatives for societal good and in the end honour deserving entries with the prestigious Pitcher Awards. Entries are open to all work created, released or implemented anywhere on the African continent. This means that even projects created outside of Africa, but designed specifically to be implemented, run or released in Africa are also welcome to enter.
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New For 2022. Craft & Integrated Digital CampaignsBased on feedback from the industry, we have created a new Category for Craft. This category will honour excellence in Audio Craft; Design Craft; Digital, Mobile & Social Craft; Film Craft and Outdoor Craft. Also new for 2022 is a subcategory for Integrated Digital Campaigns under the Digital category. This subcategory will review the overall strategies adopted to promote the campaign across all digital platforms.
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Get Upto 10% Discount for Entries Completed QuicklyStart submitting early to take advantage of the 10% discount for entries completed before December 31 2021 and 5% discount for entries completed before 31 January 2022. Entries are only deemed to be complete after payment.
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You Only Need to Register Once to submit All Your EntriesBefore you start completing your entry forms, you'll need to register first. This ensures that you only have to input your contact details and your company details once. You may then proceed to your work on the Entries Platform.
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Winners to be Announced 21 May 2022The Pitcher Awards Show is the climax of the Pitcher Festival of Creativity and will hold on 21 May 2022. The show will be streamed online and broadcast on major TV Networks across Africa. Winners will be announced at this event. Each winning entry will also have its own dedicated page on our website and in print in the special Pitcher Awards Showcase publication. Previous editions are now available for purchase on Amazon.